Sports Team Marketing

The Business of Sports by Rodney D. Fort,

This unique book applies economic theory to the business of sports. It deals mainly with professional team sports (with a section devoted to college team sports), showing how supply sports team marketing and demand join at the market level, sports team marketing and how team owners act together through their leagues (or athletic departments through the NCAA) to facilitate their market power. This book will help the reader understand the business side of sports sports team marketing and how it impacts the games seen at the stadium or in the arena. Topics covered in this book are: demand, supply, sports team marketing and sports market outcomes; the market for talent sports team marketing and labor relations; government sports team marketing and the sports business; sports team marketing and college sports. With amusing anecdotes sports team marketing and interesting stories about sports business personalities, this book is for anyone who is involved in the economic side of sports sports team marketing and sports management.
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